How Cottontail Café Creates Lasting Connections

Skills

3D Modeling/ Sculpting
App Design
Brand Identity
Digital Illustration
Package Design
UI Design

Overview

Third spaces are community hubs outside of home and work where people connect, fostering social interaction, networking, creativity, and a sense of belonging. Cottontail Café provides a welcoming environment for both large social gatherings and intimate, reserved interactions.

Problem

The decline of third spaces has led to a decrease in social interactions.

Solution

Design a cafe that fosters connection, offering spaces for both large and small group interactions, along with an app for room reservations and food orders.

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Research

By incorporating natural elements, organic textures, and earthy tones, the design fosters a welcoming and calming environment. The elements of nature-inspired design focuses on a space that embraces an open atmosphere with soft hues of browns and greens.

Userflow

Creating an user flow allowed for easy understanding of the steps and experience as users navigate the app. By having these steps mapped out it helped layout the necessary steps within the app and any potential challenges to optimize the layout and interface.

Brand Identity

Designing a brand identity for a café involves creating a cohesive visual and thematic style that seamlessly connects social media, printed assets, packaging, and interior design.

Logo Design

Meet Benni the Bunny—your energetic, coffee-loving mascot who hops through the app to bring you the best brews and cozy vibes! With soft, rounded shapes and a playful expression, the bunny adds a touch of charm and friendliness, making it a delightful experience for every visitor.

Typography

Calistoga

Akshar

Color

Icons

Social Media

Social media posts are essential for keeping customers engaged and informed about your café’s latest happenings. Engaging visuals and creative captions can attract both loyal customers and new visitors, making your café a go-to destination.

Print Design

Package Design

The product and print designs are crafted to complement the café's cozy and inviting aesthetic. They feature the bunny mascot, soft earthy tones, and nature-inspired elements in each design, to maintain a cohesive visual identity that enhances the café's charm.

Study Rooms

The 3D-designed study room in the café offers a cozy and semi-private retreat for friends to gather, collaborate, or unwind. Designed with warm, nature-inspired palette, the space feels both inviting and functional. Equipped with a TV for presentations or entertainment and a whiteboard that encourages brainstorming and creative discussions, the room blends comfort with productivity.

Cottontail Café App

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Wireframes

Final Pages

Takeaway

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